The Budgeted Hour®

Winning Over Business Leaders

Scott Bartos

Former CEO, Rural/Metro, Board Member of multiple public and private companies

“Simply put, GenCo was my General Counsel department and they effectively dealt with a heavy regulatory environment, HR matters, general legal questions, acquisitions/divestitures and they supported over 10,000 employees located throughout the country.”

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Marilyn Wood

CEO, Opis Senior Services Group

“As a small business owner operating a senior services management organization, GenCo adds significant value to our operations team, especially by minimizing liability risks in a highly litigious industry.”

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Bob Bunker

CEO, Advanced Pain Management

“GenCo lawyers differentiate themselves through extraordinary collaboration with our team to develop business synergies and solutions in the complex healthcare industry.”

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Puneet Maheshwari

CEO & Founder, DocASAP

Bryan Rotella and the GenCo team have been great partners, including by driving revenues for the business through their practical and responsive approach to negotiating contracts.”

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Kili Chivers

Chief Growth Officer, i2i Population Health

“In my role as Chief Growth Officer, driving revenues is what matters most. GenCo’s dynamic team of Bryan Rotella and Sam Seaman has helped me do just that.”

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Julio Gonzalez

CEO, Engineered Tax Services

Bryan Rotella and his GenCo Legal® team provides the best corporate legal risk services at a predictable fixed fee under their Budgeted Hours™ model.

Bridget Roberts

CEO, Physician Group Services

“GenCo has been extremely responsive since day 1 and their non-hourly rate Budgeted Hour™ approach is refreshingly predictable, leaving me to focus on running a business and not worry about mounting legal bills.”

Zach Wray

CEO, Sunrise Community

Bryan Rotella and the GenCo team have been instrumental in minimizing key risks for our company in HR and compliance, at a cost that’s predictable and affordable.”

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Nicole Bradberry

CEO, Florida Association of ACOs

“I can’t wait to see where Bryan and his team at GenCo take their innovative model, as the needs of my industry increase exponentially.”

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Shari Bench

Trillium Healthcare Consulting LLC

“Mr. Rotella and the GenCo team has been a valuable resource and offered a business model unique to the industry which is a balanced fit to our needs from early on to current day with a more mature business.”

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Steve Gelinske

Chief Architect-Provider Solutions and Strategy, Top 5 National Health Insurance Payer

“Rather than focusing purely on legal advice, GenCo uses its Budgeted Hour™ approach to help its clients penetrate to the highest levels of business, media, and government contacts within their network.”

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Ken Kaufman

CFO, Community Dental Partners

“Through their unique Budgeted Hour™ approach GenCo provides us a solution that ensures we are getting the highest and best use out of legal spend across our entire portfolio.”

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Tara Zimmerman

Associate General Counsel, Opis Senior Services Group

“As an in-house counsel, Bryan and his team provide our legal department with seasoned expertise and access to a vast network of value-added business partners.”

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Eric Keen

General Partner, Council Capital

“GenCo is ready to step into any board or executive level decision and provide thoughtful advice that is legally sound and strategically reflects a deep understanding of the way businesses work.”

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Jennifer Holsman Tetreault

Region Legal Counsel, US. Foods

“Now working regularly with outside counsel in my current role, I am excited to see where Bryan & his team at GenCo take their innovative Budgeted Hour™ model, as I am confident it will be the business minded, cost conscious legal support option that in-house teams have been so desperately needing.”

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Joe Whitters

Former CEO, First Health and Board Member of multiple public and private companies

“I recently had the opportunity to observe and work with Bryan and his GenCo team in a very dynamic situation with a large national company, and was impressed with the flexibility of the business model he has created.”

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Sean Carney

Senior Private Equity Executive

“I’m excited to see where Bryan and GenCo are headed, especially as the model becomes more well-established working directly with in the private equity and financial sponsor space.”

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Rick Johns

COO & CLO, Alliance Healthcare Services

“I knew Bryan when we worked together in a traditional legal in-house structure, and have been extremely impressed with where he’s taken his innovative Budgeted Hour™ approach.”

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Richard Guttman

Former Compliance and General Counsel, PointClickCare

“I work with outside advisors and legal counsel every day, but Bryan and the GenCo team are the first legal services provider I’ve ever hired that can help me develop ideas and generate new business.”

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Michelle Katz

MSN Published Author and PR Expert, LPN

“Unlike most law firms, GenCo not only advocates for issues that affect their clients, but they also protect their media presence, which can make or break a company’s brand.”

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