Puneet Maheshwari

CEO & Founder, DocASAP

“The GenCo Legal team has been an invaluable addition and an extension of the tight-knit group we have at DocASAP. As a tech company rapidly growing out of the startup phase of our business life-cycle, it has been crucial to have corporate counsels that can adapt to our changing needs. Bryan Rotella and the GenCo team have been great partners, including by driving revenues for the business through their practical and responsive approach to negotiating contracts. They’ve helped us negotiate with large health systems and payors, when historically working with those groups, contracts would get bogged down in unnecessary over-lawyering.”