GenCo Legal Team®
Revolutionizing The Lawyering Experience™
Bryan Rotella Esq., is recognized nationwide as The Lawyer Differently Lawyer™. The business of law desperately needed a legal industry disrupter to turn the antiquated, broken billable hour on its head and adapt to the consumer-focused 21st century. This is the time when the ease and transparency of the “user” experience with any service is the ultimate judge and jury on how customers determine value.
With this in mind, Bryan founded GenCo Legal® (www.gencolegal.com) to be the industry disrupting law firm that understands for businesses tired of endlessly running meters – It’s Time to Lawyer Differently®.
Pepperdine University School of Law, J.D.
Ohio State University, B.A.
Selina has seen firsthand the value in-house attorneys can bring to their business teams when they build strong relationships. At work and in life, she believes that effective communication is the cornerstone of relationship building. Selina brings a professional yet empathetic approach to GenCo Legal®, actively listening to her clients and colleagues to better understand their needs while identifying risks and opportunities to guide strategy.
Boston College Law School, J.D
College of the Holy Cross, B.A
Sarah is GenCo’s “Lawyer Leader”, providing legal guidance, contracts, policies, and network introductions designed to help you build your business and avoid costly legal distractions.
Sarah is also an engaging speaker and trainer on legal issues that impact her clients, including most recently her “D.E.I in Healthcare” series and “Reopening Responsibly” in this COVID-19 pandemic.
University of Florida Levin College of Law, J.D.
University of Florida, B.S.
Christina believes meaningful relationships are key to long-term success. After working for several years in the entertainment industry, across marketing, sales, and legal teams, she found a passion for business law through her collective experiences. Having worked with a variety of in-house counsel teams including finance, manufacturing, and private equity, she has focused her career thus far on transactional law with a passion for business development and relationship management.
Stetson University, College of Law, J.D.
University of Florida, B.S.
Nicolette thrives on all things wellness. She has found a perfect fit in her role as an associate attorney in GenCo’s innovative preventative model of attacking the long-term risks that often derail the future wellbeing of small to medium sized businesses. Nicolette also draws on her prior work experience in data privacy best practices, a cutting-edge issue identified as an area for growth frequently with GenCo’s clients during our Risk Stress Test®.
University of Minnesota Law School, J.D.
Mount Mary University, B.A.
Hayley enjoys the day to day challenge of being an innovative taskmaster. While functioning in a lead support role to Bryan and our team, Hayley is no stranger to the practice of law. She learned about the legal industry from her mother who owned her own law firm in Hayley’s native, Vermont. Oftentimes, dinner table conversations revolved around the stress and relentless pressure of the billable hour, where Hayley realized how impersonal this tradition was and vowed to never live the same nightmare by pursuing the legal industry as a career.
Mary is the guru of firm operations and back-office support for the GenCo Team, ensuring the office runs smoothly at all times. Having had a successful 30+ year career as a certified paralegal, Mary has worked primarily for law firms in the complex litigation/medical malpractice space throughout Pennsylvania, New Jersey and Delaware. After relocating to Florida, she transitioned to an in-house paralegal role.
University of Delaware, Advanced Paralegal
Core Registered Paralegal™
Gary is a proven, innovative Finance executive with extensive experience with startups and fortune 500 companies. He is committed to fiscal sustainability, best practices, and continuous improvement.
When I first started at GenCo Legal®, I was a summer intern. I spent much of my time waiting for the Amazon delivery man, and observing coworkers from my preferred supine position laying in their laps; fascinating, but ultimately unfulfilling.