Sarah supports mid-market companies in realizing their goals and dreams, from PE-backed companies with lucrative exits to building long-term relationships with founders. Sarah’s goal is always to make you feel like herself, and the entire GenCo team are an extension of your team.

Sarah is always open to connecting with new colleagues and clients that share similar values, and are excited to Lawyer Differently®. Sarah is passionate about innovation and entrepreneurship, servant leadership, and using her “powers” for the greater good!

Originally from New England, Selina has settled in Tampa with her husband, Rick. Having significant experience working in-house for nationally recognized corporations, Selina is well versed in employment law and practical applications for human resources departments as well as healthcare compliance.

Selina is a customer service-minded professional who works to break the stigma associated with lawyers, to bridge the divide between attorneys and the clients they represent. She believes that the GenCo commitment to Lawyer Differently® enables her and her colleagues to better serve their clients and each other.

Megan, while having earned her Juris Doctorate from Duquesne University School of Law in Pittsburgh, Pennsylvania, is a Tampa native. In her spare time, Megan is active in the Leukemia and Lymphoma Society and currently serves on the young professional leadership counsel. She enjoys spending the weekends on the water boating or cheering on the Florida Gators.

After three years pressured under the billable hour, it became apparent that the majority of the time spent throughout the day was to make money for a firm, instead of focusing her efforts to assist the overall needs of the clients. Having seen what GenCo achieves in the Budgeted Hour® model, Megan was excited to join the Lawyer Differently® revolution to bring her focus back to the clients and their needs and further from the dollar bill.

Kelly began her education by studying business at Penn State University where she graduated with her Bachelor of Science in Finance from Smeal College of Business. Thereafter, she graduated from Duquesne University School of Law with a concentration in Business Law. After graduation, Kelly became licensed to practice law in both Florida and Georgia and shortly began litigating domestic and family law matters in Superior Courts across Georgia while simultaneously earning her M.B.A. from the University of Georgia’s Terry College of Business.

Kelly has experienced the restraints and confines that ensue from the traditional billable hour and joined GenCo with its innovative Budgeted Hour®, knowing It’s Time to Lawyer Differently®.  Her goal is not only to provide companies with the general counsel they need but counsel that is passionate and attentive about its success.

With roots in New York, Pennsylvania, Wisconsin, and Minnesota, Nicolette has settled into GenCo’s Tampa headquarters as home.  Nicolette strives to capture all the important details for GenCo’s clients, a skill she perfected while at the University of Minnesota law school where she served with accolades as Managing Editor on the Minnesota Journal of International Law.

Nicolette feels strongly – It’s Time to Lawyer Differently® – for lawyers to finally feel good about holistically servicing clients rather than simply counting the number of hours billed each month.

Nicolette looks forward to showing your business’s team the high standard of responsiveness GenCo lawyers pride themselves on.

After working in a variety of administrative support positions, Hayley found herself searching for a business defined by purpose. That’s when she learned about GenCo’s progressive model and instantly fell in love with the Budgeted Hour^® and how it is revolutionizing how lawyers utilize their clients’ time.

Hayley nobly and unselfishly assists managing partner Bryan Rotella, on all facets of his day to day interface with our valued clients and leadership of the firm. In addition, Hayley guides our firm’s efforts to maintain a Virus Safe Workspace™, taking the innovative role of our “Wellness Champion.” Additionally, Hayley is invaluable in our active recruiting processes, searching for more like-minded legal industry revolutionaries. Her relentless leadership also manifests in making sure all on our team embrace the positive workplace culture that truly understands It’s Time to Lawyer Differently^®.

Hayley is more than happy to assist any current or future GenCo client or team member.

She is a reliable Tampa native that holds the role as our “IT Champion” to maintain technology, improve processes and oversee firm projects. She embraces her innovative role as our Office Administrator and is motivated to continue the rise of the Budgeted Hour®.

When Katie joined the team, she instantly felt at home with the GenCo family due to their inclusive culture. Being a part of a collaborative team that approached their daily work with care, made her realize at GenCo we really do Lawyer Differently®.

Without my parents knowledge I decided to attend canine Law School online, looking for a career that would lead me to “unleash” my full potential.

Upon graduating, and passing the “bar-k”, I returned to GenCo as a consultant, sitting in as the General-Hound-sel. The part of my role I enjoy most is leading the Lawyer Differently Recruiting Committee, where I greet all candidates. My favorite thing about working at GenCo is the “paw-some” culture they have created. Life is no longer “ruff” as I am excited to assist our clients by helping their lawyers like being lawyers, with my unparalleled emotional support talents. Additionally, I get to work closely with my father on his future vision for the firm and appreciate my mother’s impeccable taste in office décor.