Amy has practiced law in a variety of settings, from owning her own practice to working in a large, international law firm.  In-house, the breadth of her experience encompasses a major state university system and a Fortune 500 pharmaceutical company.

Amy’s counsel includes contract drafting, negotiation, and management from independent employment agreements to major licensing deals. With a focus on regulatory and compliance work, Amy is well versed in HIPAA, GDPR, FTC, FDA, fraud, and abuse laws and worked as the Corporate Compliance Officer for an international chain of oncology centers and their related entities.  As a member of the mergers and acquisition team of a large law firm, Amy worked on multimillion-dollar projects in the health care and lifestyle sectors.  Amy’s corporate practice offered business entity formation, structuring, and governance work in the for-profit and non-profit sectors. Amy’s experience in law has given her the opportunity to work with clinical research teams and sales and marketing teams in product development, sales and marketing, and reimbursement, thus giving her clients the ability to build legally compliant programs from the ground up.

Outside the legal realm, the adoption of three children internationally and former career choices as a Licensed Clinical Social Worker and a Congressional Staff Liaison led Amy to new experiences in the not-for-profit world as the director of two adoption agencies engaged in domestic and international adoption and humanitarian aid.  Her work spanned nine countries, allowing her to become familiar with the way governments, businesses, and aid organizations work in many countries worldwide.  She was responsible for all facets of agency management and program development.

As a former general counsel, Amy paid expensive and fluctuating legal fees to a number of outside law firms, quickly realizing that tying a lawyer’s career success to the billable hour was not a way to develop sophisticated legal knowledge. Amy truly believes that GenCo’s model gives it’s clients transparency and predictability in how they will spend their legal dollars. She is excited to join GenCo’s revolution, It is Time to Lawyer Differently®.

Amy can be reached at (813) 228-0306.

While earning his MBA prior to going to the University of Florida for law school, Sam saw how all types of businesses functioned. He noticed, big or small, they all seemed to embrace the outdated billable hour for their legal support.  Sam felt a need not to be just another cog in this Big Law wheel, but rather be part of an industry revolution joining GenCo with its Budgeted Hour® answering the call of small and midsize businesses – It’s Time to Lawyer Differently®.

Sam is trusted legal counsel to sophisticated C-suites and passionate-hardworking staff alike. Sam has helped GenCo businesses attack risks on a day to day basis on items ranging from multi-million dollar transactions to protecting staff from unreasonable pressure from government agencies. Like the multi-dimensional businesses and people that trust GenCo as their general counsel, Sam’s ability to listen, relate and respond resourcefully to their specific needs, sets him apart from traditional firm lawyers and makes him an invaluable leader for our team.

Sam can be reached at (813) 228-0306.

With roots in New York, Pennsylvania, Wisconsin, and Minnesota, Nicolette has settled into GenCo’s Tampa headquarters as home.  Nicolette strives to capture all the important details for GenCo’s clients, a skill she perfected while at the University of Minnesota law school where she served with accolades as Managing Editor on the Minnesota Journal of International Law.

Nicolette feels strongly – It’s Time to Lawyer Differently® – for lawyers to finally feel good about holistically servicing clients rather than simply counting the number of hours billed each month.

Nicolette looks forward to showing your business’s team the high standard of responsiveness GenCo lawyers pride themselves on.

Nicolette can be reached at (813) 228-0306.

After working in a variety of administrative support positions, Hayley found herself searching for a business defined by purpose. That’s when she learned about GenCo’s progressive model and instantly fell in love with the Budgeted Hour^® and how it is revolutionizing how lawyers utilize their clients’ time.

Hayley nobly and unselfishly assists managing partner Bryan Rotella, on all facets of his day to day interface with our valued clients and leadership of the firm. In addition, Hayley guides our firm’s efforts to maintain a Virus Safe Workspace™, taking the innovative role of our “Wellness Champion.” Additionally, Hayley is invaluable in our active recruiting processes, searching for more like-minded legal industry revolutionaries. Her relentless leadership also manifests in making sure all on our team embrace the positive workplace culture that truly understands It’s Time to Lawyer Differently^®.

Hayley is more than happy to assist any current or future GenCo client or team member.

Hayley can be reached at (813) 228-0306.

She also incorporates her University of Kentucky Strategic Communications degree and professional marketing experience to make sure GenCo puts its best foot forward in client training presentations on a variety of cutting-edge legal topics.

Beth has avoided being fooled by the bells and whistles the traditional legal industry often presents to law students. Even before she has taken the bar exam, she knows – It’s Time to Lawyer Differently®.   This is one of many reasons those who work with Beth readily see how much more she does for GenCo and our clients than any typical law clerk.