Originally from New England, Selina has settled in Tampa with her husband, Rick. Having significant experience working in-house for nationally recognized corporations, Selina is well versed in employment law and practical applications for human resources departments as well as healthcare compliance.

Selina is a customer service-minded professional who works to break the stigma associated with lawyers, to bridge the divide between attorneys and the clients they represent. She believes that the GenCo commitment to Lawyer Differently® enables her and her colleagues to better serve their clients and each other.

Selina can be reached at 813-228-0306.

While earning his MBA prior to going to the University of Florida for law school, Sam saw how all types of businesses functioned. He noticed, big or small, they all seemed to embrace the outdated billable hour for their legal support.  Sam felt a need not to be just another cog in this Big Law wheel, but rather be part of an industry revolution joining GenCo with its Budgeted Hour® answering the call of small and midsize businesses – It’s Time to Lawyer Differently®.

Sam is trusted legal counsel to sophisticated C-suites and passionate-hardworking staff alike. Sam has helped GenCo businesses attack risks on a day to day basis on items ranging from multi-million dollar transactions to protecting staff from unreasonable pressure from government agencies. Like the multi-dimensional businesses and people that trust GenCo as their general counsel, Sam’s ability to listen, relate and respond resourcefully to their specific needs, sets him apart from traditional firm lawyers and makes him an invaluable leader for our team.

Sam can be reached at (813) 228-0306.

With roots in New York, Pennsylvania, Wisconsin, and Minnesota, Nicolette has settled into GenCo’s Tampa headquarters as home.  Nicolette strives to capture all the important details for GenCo’s clients, a skill she perfected while at the University of Minnesota law school where she served with accolades as Managing Editor on the Minnesota Journal of International Law.

Nicolette feels strongly – It’s Time to Lawyer Differently® – for lawyers to finally feel good about holistically servicing clients rather than simply counting the number of hours billed each month.

Nicolette looks forward to showing your business’s team the high standard of responsiveness GenCo lawyers pride themselves on.

Nicolette can be reached at (813) 228-0306.

After working in a variety of administrative support positions, Hayley found herself searching for a business defined by purpose. That’s when she learned about GenCo’s progressive model and instantly fell in love with the Budgeted Hour^® and how it is revolutionizing how lawyers utilize their clients’ time.

Hayley nobly and unselfishly assists managing partner Bryan Rotella, on all facets of his day to day interface with our valued clients and leadership of the firm. In addition, Hayley guides our firm’s efforts to maintain a Virus Safe Workspace™, taking the innovative role of our “Wellness Champion.” Additionally, Hayley is invaluable in our active recruiting processes, searching for more like-minded legal industry revolutionaries. Her relentless leadership also manifests in making sure all on our team embrace the positive workplace culture that truly understands It’s Time to Lawyer Differently^®.

Hayley is more than happy to assist any current or future GenCo client or team member.

Hayley can be reached at (813) 228-0306.

With an undergrad degree from SUNY Potsdam in Business Administration, Joe is exhilarated to be working for GenCo where the intricacies and challenges facing businesses are addressed daily. Joe embarked on his legal career at the University of Florida Levin College of Law with the intent to one day work as a corporate counsel. At GenCo Joe saw an opportunity to learn and practice the skills of a successful corporate counsel from the very best. From a law student’s perspective, Joe saw Genco’s revolutionary customer service centered model as industry-disrupting in its focus and attention on putting customer service first. Having worked service jobs in the past, Joe understood the power and potential of good customer service.

Joe’s role at Genco is to provide support for GenCo’s team of lawyers, while also learning how to become a customer service focused professional. The diverse range of issues that GenCo’s clients face every day, coupled with the mentorship and training that GenCo offers, makes this the perfect training ground for an aspiring lawyer. Joe is honored and thrilled to be a part of the GenCo team and looks forward to helping the Firm’s clients as much as possible.

In my time at GenCo I was given an incredible opportunity to learn both the hard and soft skills of successful lawyering. Bryan and his team at GenCo have created and fostered a winning environment striking a perfect balance between hard work and company culture. At Genco, I felt like I was a part of a team that was focused on winning both externally and internally. It is no wonder that GenCo continues to thrive even as Covid-19 ravages the world.

I would highly recommend the GenCo experience to anyone fortunate enough to have the opportunity. Not only will you have the chance to practice “real world” legal skills through client deliverables, but you will also receive priceless training in soft skills that no law school or any other experience can provide.

She also incorporates her University of Kentucky Strategic Communications degree and professional marketing experience to make sure GenCo puts its best foot forward in client training presentations on a variety of cutting-edge legal topics.

Beth has avoided being fooled by the bells and whistles the traditional legal industry often presents to law students. Even before she has taken the bar exam, she knows – It’s Time to Lawyer Differently®.   This is one of many reasons those who work with Beth readily see how much more she does for GenCo and our clients than any typical law clerk.