GenCo Legal Team®

The Next Generation of Law™

Bryan Rotella
Founder & Managing Partner / General Counsel
Linkedin ProfileTwitter Page

Bryan is recognized nationwide as The Lawyer Differently Lawyer™.  The business of law desperately needed a legal industry revolutionary to turn the antiquated, broken billable hour on its head and adapt to the consumer-focused 21st century. This is the time when the ease and transparency of the “user” experience with any service is the ultimate judge and jury on how customers determine value.

With this in mind, Bryan founded GenCo Legal® to be the industry disrupting law firm that understands for businesses tired of endlessly running meters – It’s Time to Lawyer Differently®.


Pepperdine University School of Law, J.D.
Ohio State University, B.A.


California: 2002
Florida: 2003
Massachusetts: 2019
Texas: 2017

Selina Levin
Senior Associate General Counsel
LinkedIn Profile

Selina has seen firsthand the value in-house attorneys can bring to their business teams when they build strong relationships. At work and in life, she believes that effective communication is the cornerstone of relationship building. Selina brings a professional yet empathetic approach to GenCo Legal®, actively listening to her clients and colleagues to better understand their needs while identifying risks and opportunities to guide strategy.


Boston College Law School, J.D
College of the Holy Cross, B.A


Florida 2015

Sam Seaman
Lead Associate General Counsel
Linkedin Profile

Sam was born to lead.  From his legal practice working shoulder to shoulder with business leadership teams to his prior experience coaching competitive soccer, Sam seeks out opportunities to learn how an organization and the individual can perform at their very best.  In his role as GenCo’s lead associate attorney, Sam brings his Kansas bred common sense focused approach every day handling the most important legal needs of GenCo’s clients.


University of Florida Levin College of Law, J.D. cum laude
University of Saint Mary, M.B.A.
University of Kansas, B.A.


Florida: 2017

Nicolette Figueroa
Associate General Counsel
Linkedin Profile

Nicolette thrives on all things wellness.  She has found a perfect fit in her role as an associate attorney in GenCo’s innovative preventative model of attacking the long-term risks that often derail the future wellbeing of small to medium sized businesses.   Nicolette also draws on her prior work experience in data privacy best practices, a cutting-edge issue identified as an area for growth frequently with GenCo’s clients during our Risk Stress Test®.


University of Minnesota Law School, J.D.
Mount Mary University, B.A.


Florida: 2018

Hayley Abolafia-Cartwright
Executive Assistant to Managing Partner
Linkedin Profile

Hayley enjoys the day to day challenge of being an innovative taskmaster. While functioning in a lead support role to Bryan and our team, Hayley is no stranger to the practice of law. She learned about the legal industry from her mother who owned her own law firm in Hayley’s native, Vermont. Oftentimes, dinner table conversations revolved around the stress and relentless pressure of the billable hour, where Hayley realized how impersonal this tradition was and vowed to never live the same nightmare by pursuing the legal industry as a career.

Joe Carlisle
Law Clerk
Linkedin Profile

Coming from a small town in the mountains of Northern New York, Joe is a reliable and resilient addition to the GenCo team. GenCo’s collaborative and teamwork-oriented approach to work is the perfect environment for Joe as he was raised in a very large family where the hardships of life are shared and endured in unison. Joe is excited to be a part of the GenCo family and looks forward to being a positive addition to the team.


University of Florida Levin College of Law
Candidate for Juris Doctor ’21
SUNY Potsdam, B.A

GenCo Legal®


Beth Brashears
Summer Associate
Linkedin Profile

Beth has always been a fighter in her education, work and life.  Her fiery spirit comes from her small-town Kentucky roots and the hard-working example of being raised a coal miner’s daughter.

In Beth’s role as a law clerk with GenCo Legal®,  she fights for our clients, including by preparing best-in-class pre-suit communications that have stopped formal claims from being initiated.


Stetson University College of Law, Candidate for Juris Doctor ‘20
University of Kentucky, B.A.