Originally from New England, Selina has settled in Tampa with her husband, Rick. Having significant experience working in-house for nationally recognized corporations, Selina is well versed in employment law and practical applications for human resources departments as well as healthcare compliance.

Selina is a customer service-minded professional who works to break the stigma associated with lawyers, to bridge the divide between attorneys and the clients they represent. She believes that the GenCo commitment to Lawyer Differently® enables her and her colleagues to better serve their clients and each other.

Sarah supports mid-market companies in realizing their goals and dreams, from PE-backed companies with lucrative exits to building long-term relationships with founders. Sarah’s goal is always to make you feel like herself, and the entire GenCo team are an extension of your team.

Sarah is always open to connecting with new colleagues and clients that share similar values, and are excited to Lawyer Differently®. Sarah is passionate about innovation and entrepreneurship, servant leadership, and using her “powers” for the greater good!

After relocating to Tampa for law school, Sarah fell in love with the area and is proud to call the bay her home. With a diverse background in finance, healthcare, and technology, she’s counseled companies on both sides of the coin; from navigating restructuring in bankruptcy to guiding a growth-mode, high-stakes acquisition. Above all, she strives to provide thoughtful, innovative, and practical advice, helping clients “get to yes”!

Sarah believes It’s Time to Lawyer Differently®, building committed relationships with her clients, instead of being viewed only as a transactional relationship.

Kelly began her education by studying business at Penn State University where she graduated with her Bachelor of Science in Finance from Smeal College of Business. Thereafter, she graduated from Duquesne University School of Law with a concentration in Business Law. After graduation, Kelly became licensed to practice law in both Florida and Georgia and shortly began litigating domestic and family law matters in Superior Courts across Georgia while simultaneously earning her M.B.A. from the University of Georgia’s Terry College of Business.

Kelly has experienced the restraints and confines that ensue from the traditional billable hour and joined GenCo with its innovative Budgeted Hour®, knowing It’s Time to Lawyer Differently®.  Her goal is not only to provide companies with the general counsel they need but counsel that is passionate and attentive about its success.

Jonathan, born and raised in New York, has called South Florida his home for the last ten years now residing in Miami Beach with his wife, two sons and small dog. Outside of work, you can find him at the barbeque, coaching his sons’ baseball teams, hosting events for local organizations, cheering for the NY Yankees or FL Marlins, or enjoying a date night with his wife.

Jonathan is excited to be a part of the GenCo team as a “Budgeted Hour® General Counsel” because he strongly believes that practicing law is about making sure you do what is in the client’s best interests, not about how much you can bill a client. When you put service first, the rest will follow, therefore having happy clients who trust you and follow your advice.

With roots in New York, Pennsylvania, Wisconsin, and Minnesota, Nicolette has settled into GenCo’s Tampa headquarters as home.  Nicolette strives to capture all the important details for GenCo’s clients, a skill she perfected while at the University of Minnesota law school where she served with accolades as Managing Editor on the Minnesota Journal of International Law.

Nicolette feels strongly – It’s Time to Lawyer Differently® – for lawyers to finally feel good about holistically servicing clients rather than simply counting the number of hours billed each month.

Nicolette looks forward to showing your business’s team the high standard of responsiveness GenCo lawyers pride themselves on.

After working in a variety of administrative support positions, Hayley found herself searching for a business defined by purpose. That’s when she learned about GenCo’s progressive model and instantly fell in love with the Budgeted Hour^® and how it is revolutionizing how lawyers utilize their clients’ time.

Hayley nobly and unselfishly assists managing partner Bryan Rotella, on all facets of his day to day interface with our valued clients and leadership of the firm. In addition, Hayley guides our firm’s efforts to maintain a Virus Safe Workspace™, taking the innovative role of our “Wellness Champion.” Additionally, Hayley is invaluable in our active recruiting processes, searching for more like-minded legal industry revolutionaries. Her relentless leadership also manifests in making sure all on our team embrace the positive workplace culture that truly understands It’s Time to Lawyer Differently^®.

Hayley is more than happy to assist any current or future GenCo client or team member.

After Mary’s first experience with a law firm in Tampa, she vowed to never work again as a paralegal in a typical law firm. However, after finding GenCo, she has learned that the home of the Budgeted Hour® is anything but typical, as the team focuses on fostering relationships with each other and their clients, instead of pushing billable hours. Mary is excited to be a part of the Lawyer Differently® revolution!

In Mary’s off time, you can find her cooking and baking, storing over 3,000 recipes on her computer, tending to her herb and vegetable garden, or spending time with her three beloved grandchildren.

Gary believes that a company is only as good as the people that run it, and that constant measuring of all aspects of the business is the best way to improve. Gary brings his “data-driven people first” mindset to GenCo to help drive company performance. Gary is excited to Lawyer Differently® as he utilizes key customer insights in his day-to-day processes to aid GenCo’s growth, along with essential metrics.

Gary holds a bachelor’s and an MBA in finance from Florida A&M University and Bethune Cookman University. While Gary isn’t knee-deep in financial projecting and reporting, he enjoys the gym and can be found training almost daily at several local gyms. He also enjoys spending time with his wife and daughter.

Without my parents knowledge I decided to attend canine Law School online, looking for a career that would lead me to “unleash” my full potential.

Upon graduating, and passing the “bar-k”, I returned to GenCo as a consultant, sitting in as the General-Hound-sel. The part of my role I enjoy most is leading the Lawyer Differently Recruiting Committee, where I greet all candidates. My favorite thing about working at GenCo is the “paw-some” culture they have created. Life is no longer “ruff” as I am excited to assist our clients by helping their lawyers like being lawyers, with my unparalleled emotional support talents. Additionally, I get to work closely with my father on his future vision for the firm and appreciate my mother’s impeccable taste in office décor.