While earning his MBA prior to going to the University of Florida for law school, Sam saw how all types of businesses functioned. He noticed, big or small, they all seemed to embrace the outdated billable hour for their legal support.  Sam felt a need not to be just another cog in this Big Law wheel, but rather be part of an industry revolution joining GenCo with its Budgeted Hour® answering the call of small and midsize businesses – It’s Time to Lawyer Differently®.

Sam is trusted legal counsel to sophisticated C-suites and passionate-hardworking staff alike. Sam has helped GenCo businesses attack risks on a day to day basis on items ranging from multi-million dollar transactions to protecting staff from unreasonable pressure from government agencies. Like the multi-dimensional businesses and people that trust GenCo as their general counsel, Sam’s ability to listen, relate and respond resourcefully to their specific needs, sets him apart from traditional firm lawyers and makes him an invaluable leader for our team.

Sam can be reached at (813) 228-0306.

This makes Christian a perfect fit in his role as an associate attorney servicing the day to day and project needs of GenCo’s small to midsize business clients.

Prior to GenCo Legal® Christian founded and ran his own firm where he represented tech entrepreneurs, including guiding these growing businesses from inception to the higher risk space of intellectual property protection and private equity financing.  Christian’s prior work makes him especially astute at helping GenCo’s clients when they are considering the risks of launching a new product, service, or start-up level subsidiary.

Christian makes his home in Tampa near GenCo’s headquarters.  Born in London, England, he studied economics at Rutgers University in New Jersey and St. Stephen’s College in India before attending Stetson Law School.

Christian looks forward to working relentlessly to become a valued part of your business’s team.

Christian can be reached at (727) 318-0727.

With roots in New York, Pennsylvania, Wisconsin, and Minnesota, Nicolette has settled into GenCo’s Tampa headquarters as home.  Nicolette strives to capture all the important details for GenCo’s clients, a skill she perfected while at the University of Minnesota law school where she served with accolades as Managing Editor on the Minnesota Journal of International Law.

Nicolette feels strongly – It’s Time to Lawyer Differently® – for lawyers to finally feel good about holistically servicing clients rather than simply counting the number of hours billed each month.

Nicolette looks forward to showing your business’s team the high standard of responsiveness GenCo lawyers pride themselves on.

Nicolette can be reached at (570) 472-2427.

After working in a variety of administrative support positions, Hayley found herself searching for a business defined by purpose. That’s when she learned about GenCo’s progressive model and instantly fell in love with the Budgeted Hour^® and how it is revolutionizing how lawyers utilize their clients’ time.

Hayley nobly and unselfishly assists managing partner Bryan Rotella, on all facets of his day to day interface with our valued clients and leadership of the firm. In addition, Hayley guides our firm’s efforts to maintain a Virus Safe Workspace™, taking the innovative role of our “Wellness Champion.” Additionally, Hayley is invaluable in our active recruiting processes, searching for more like-minded legal industry revolutionaries. Her relentless leadership also manifests in making sure all on our team embrace the positive workplace culture that truly understands It’s Time to Lawyer Differently^®.

Hayley is more than happy to assist any current or future GenCo client or team member.

Corina enjoys the daily tasks of organizing and being a helping hand in any way possible. Corina’s outgoing and amiable personality is an asset that is highly useful as GenCo’s Administrative Assistant. She is excited to be a part of GenCo’s growing Lawyer Differently® support team which is integral to the firm’s ultimate success.

Corina can be reached at 813-228-0306.

She also incorporates her University of Kentucky Strategic Communications degree and professional marketing experience to make sure GenCo puts its best foot forward in client training presentations on a variety of cutting-edge legal topics.

Beth has avoided being fooled by the bells and whistles the traditional legal industry often presents to law students. Even before she has taken the bar exam, she knows – It’s Time to Lawyer Differently®.   This is one of many reasons those who work with Beth readily see how much more she does for GenCo and our clients than any typical law clerk.