Your Legal Department, On Subscription

For Healthcare & Technology

Delivering the expertise, strategy, and infrastructure to help your business grow with confidence. A Division of QPWB Law.

The GenCo Difference

General Counsel For Companies Operating On Innovation's Edge

AI Technology Companies

Navigating Evolving Risks

Value-Based Care Organizations

Shifts In Market & Regulations

Provider Groups & MSO's

Enterprise-Wide Compliance

SAAS & Technology Platforms

Sensitive Data & Rapid Growth

Growth Stage Companies

Successful Deal Diligence

In the Age of Artificial Intelligence

Experience Matters More Than Ever

GenCo combines the power of QPWB’s experienced corporate healthcare & technology attorneys and a higher standard of caring. A core pillar of GenCo’s founding in 2014, Lawyer Differently has been our mission to change the legal industry for the better, for clients and staff alike.

Experience what it means to Lawyer Differently today with steady legal leadership and sound judgment on the decisions that matter most.

Contract Review & Negotiation

Compliance & Regulatory

Corporate Governance

Human Resource Matters

Pre-Lawsuit Liability

Your Subscription Includes

AI Governance

Every organization has AI governance gaps. Your GenCo team closes them as part of your subscription.

AI Compliance, Contracts, & Governance

AI-related legal work is part of your general counsel subscription. Your GenCo team handles it alongside every other legal category because AI now touches all of them. Vendor due diligence. Regulatory compliance. Policy development. Consent frameworks. Part of knowing your business.

AI Strategic Direction

Bryan Rotella, Founder and AI Strategist, provides strategic direction on AI within your subscription. Law Gone AI™, monthly intelligence on what happened in AI healthcare liability that nobody noticed, why it matters, and what’s coming next.

AI Risk Stress Test™

Separate project engagement. 30 to 45 days. GenCo assesses your organization’s AI exposure across clinical, financial, and operational workflows. You receive a Treatment Plan with named owners for every gap. Also available: foundational AI governance buildouts, consent architectures, and AI transaction diligence for buyers and sellers.

LeadAI shows your team what trust looks like.

GenCo makes sure it holds.

LeadAI Legal’s AI’s Rules of the Road™ Education trains your leadership team on AI governance under attorney-client privilege. GenCo Legal builds the policies, contracts, and compliance infrastructure that makes governance operational.

Part of the QPWB Law Family

General Counsel Support

A Service Model Built for Your Business

GenCo’s General Counsel model was built with the recognition that legal progress requires sustained engagement over time. Our 90-Day framework allows for assessment, implementation, and measurable results, offered at the predictable convenience of a scalable subscription model.

Why Choose

Subscription General Counsel

Your General Counsel Support Team works directly with your leadership to deliver high-level legal support, tailored to the needs of your business.

Harness Executive Level Legal Advice

General Counsel Support

Instead of reactive support, the team works proactively to transform your legal functions – protecting you from risk and creating opportunities for strategic growth.

Proactive Support, Predictable Spend

Businesses Win With

Operational Legal Leadership

Industry-experienced partners and tech-savvy associates navigate your day-to-day operations to protect and accelerate your business, leveraging AI productivity tools for enhanced client satisfaction.

Handling The Risks That Matter Most

Get Your Time Back From Managing Outside Specialists

The Certified Specialist Network

GenCo Legal has partnered with Certified Specialists, experts in niche legal, compliance, insurance, and PR disciplines, professionally vetted and offered at preferred client rates.

A Broad Array of Supported Services

On AI In The Legal Industry

"The legal field is using AI in 3 ways:

They're not using it.

They're using it, not telling you, but charging you the same.

They're not understanding that their team is using it without their knowledge or permission.

At GenCo, we're leveraging AI safely and transparently to get you the best outcomes."

Committed to Ethical AI Use

GenCo uses AI where it makes your legal service faster and more cost-effective. Every AI application follows the same governance standards we build for our clients. Your legal team practices what it teaches.

It's All About DIFFERENT®

The QPWB Advantage

Combining the power of scale and the precision of local insight, QPWB is changing the narrative on what it means to provide full-service legal support. Find the support you need, where you need it, backed by a network of 600+ attorneys who do things differently.

What Clients Have To Say About GenCo LEGAL®

In the world of healthcare and tech, it’s important to have a sharp legal focus. At Genco Legal, we’re committed to strive for the best outcomes for your business.