Your Legal Department, On Subscription
For Healthcare & Technology
Built for the age of AI. A Division of QPWB Law.
The GenCo Difference
- Serving healthcare and technology organizations since 2014.
- Specialized in your industry.
- Team of highly seasoned strategic and operational legal leaders.
- Access to a wide network of preferred specialists with expertise in the areas that matter most to you.
- Committed to a higher standard of caring.
General Counsel For Companies Operating On Innovation's Edge
AI Technology Companies
Navigating Evolving Risks
Value-Based Care Organizations
Shifts In Market & Regulations
Provider Groups & MSO's
Enterprise-Wide Compliance
SAAS & Technology Platforms
Sensitive Data & Rapid Growth
Growth Stage Companies
Successful Deal Diligence
General Counsel Support
A Service Model Built for Your Business
Our 90-Day framework allows for assessment, implementation, and measurable results, offered at the predictable convenience of a scalable subscription model.
Why Choose
Subscription General Counsel
Your General Counsel Support Team works directly with your leadership to deliver high-level legal support, tailored to the needs of your business.
Harness Executive Level Legal Advice
General Counsel Support
Instead of reactive support, the team works proactively to transform your legal functions – protecting you from risk and creating opportunities for strategic growth.
Proactive Support, Predictable Spend
Businesses Win With
Operational Legal Leadership
Industry-experienced partners and tech-savvy associates navigate your day-to-day operations to protect and accelerate your business, leveraging AI productivity tools for enhanced client satisfaction.
Handling The Risks That Matter Most
Get Your Time Back From Managing Outside Specialists
The Certified Specialist Network
GenCo Legal has partnered with Certified Specialists, experts in niche legal, compliance, insurance, and PR disciplines, professionally vetted and offered at preferred client rates.
A Broad Array of Supported Services
Experience Matters
More Than Ever
GenCo combines the power of QPWB’s experienced corporate healthcare & technology attorneys and a higher standard of caring. A core pillar of GenCo’s founding in 2014, Lawyer Differently has been our mission to change the legal industry for the better, for clients and staff alike.
Experience what it means to Lawyer Differently today with steady legal leadership and sound judgment on the decisions that matter most.
On AI In The Legal Industry
"The legal field is using AI in 3 ways:
- They're not using it.
- They're using it, not telling you, but charging you the same.
- They're not understanding that their team is using it without their knowledge or permission.
At GenCo, we're leveraging AI safely and transparently to get you the best outcomes."
Bryan Rotella
Founder & AI Strategist, GenCo Legal
Committed to Ethical AI Use
GenCo uses AI where it makes your legal service faster and more cost-effective. Every AI application follows the same governance standards we build for our clients. Your legal team practices what it teaches.
Included In
Your Subscription
AI now touches every legal category your organization faces. Your GenCo team handles it as part of your subscription.
Contract Review & Negotiation
Compliance & Regulatory
Strategic Legal Direction
Human Resource Matters
Corporate Governance
Pre-Lawsuit Liability
AI Compliance
Available as
Separate engagements
AI Risk Stress Test™
GenCo-delivered 30-45 day assessment. Tells you where AI is already shaping outcomes in your organization, where the exposure lives, and what to do about it.
AI Governance Buildouts
Foundational policy development, vendor governance frameworks, and consent architectures.
AI Transaction Diligence
AI transaction diligence for buyers and sellers.
LeadAI Legal shows your team what trust looks like.
GenCo Legal makes sure it holds.
For dedicated AI governance education, crisis advisory, and lead counsel, your GenCo subscription gives you access to LeadAI Legal, QPWB’s affiliated AI governance practice. Engagements available under attorney-client privilege.
Part of the QPWB Law Family
What Clients Have To Say About GenCo LEGAL®
In the world of healthcare and tech, it’s important to have a sharp legal focus. At Genco Legal, we’re committed to striving for the best outcomes for your business.
Thank You!
It's All About DIFFERENT®
The QPWB Advantage
Combining the power of scale and the precision of local insight, QPWB is changing the narrative on what it means to provide full-service legal support. Find the support you need, where you need it, backed by a network of 600+ attorneys who do things differently.
