Sarah Casey

COO & Partner

Sarah knew in her first meeting with Bryan that there was something revolutionary about the GenCo model and its Legal Moneyball™ approach. She moved to Tampa to join Bryan in opening the firm, and has provided invaluable legal support to over 100 small to midsize businesses across the country since. Sarah is now GenCo’s Chief Operating Officer and Partner, heading the firm’s recruiting efforts and mentoring its team of star millennial business athletes. She’s the driving force behind the firm’s unique and progressive culture of collaboration, entrepreneurship, and non-billable hour performance metrics, that attracts top legal talent, and sets it apart from traditional models that are struggling with widespread lawyer attrition.

Sarah loves playing Legal Moneyball™ for her clients, and believes that companies need a legal department that’s focused on their business’ bottom line and its key areas of risk. She leads the firm’s efforts in developing new and customized product offerings for its clients, as GenCo strives to tailor its services to a company’s specific legal needs and budget, as well as help businesses adapt in rapidly changing, highly regulated industries. From full life-cycle diligence on multimillion-dollar M&A deals, high exposure regulatory matters, saving companies from the brink of bankruptcy, to regularly participating in board meetings and leadership team presentations, Sarah has provided trusted counsel on “bet the company” matters for her clients at their most crucial times. She’s defended providers from catastrophic actions against their license, been involved from pre-suit to mediation on complex high-dollar liability cases, and generated countless savings for clients by helping them optimize their outside legal spend. Sarah has worked with many different types of companies across the healthcare, technology, and real estate spaces, including publicly traded companies, closely held entities, private equity portfolios, and startups, and is confident that GenCo is poised for expansion into many industries and markets, nationally and internationally.

Sarah also brings a background of extensive litigation experience to the firm, previously serving as an Assistant State Attorney in South Florida, with over 40 jury trials to her name, including serious felonies and complex motion hearings. She focuses on client customer service, transparency and accountability, and her practical approach to legal problem-solving makes her a true value-add for any company’s legal support needs. Her unparalleled intellectual curiosity and passion for helping companies to excel have become intertwined with the GenCo “DNA,” and she believes GenCo will leave a lasting impact on the legal profession, changing the relationship between businesses and their lawyers for the better.

University of Florida Levin College of Law, J.D. cum laude
University of Florida, B.A. cum laude

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