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What is
Legal Moneyball™?


GenCo’s Legal Moneyball™ is a revolutionary statistically-backed legal services model, designed to level the playing field for startups to midsize enterprise companies in need of top tier but cost-effective corporate counsel. Legal Moneyball™ combines the insights and feedback from business leaders and legal teams at companies across the country into an actionable formula that minimizes key legal risks and drives new profits, all at a predictable non-hourly rate.


Legal Moneyball™’s origins are in the statistical revolution of the business of baseball, known as Moneyball™. For over 100 years, the traditional way to become a perennially winning baseball team was to buy the most expensive players available, regardless of whether their skills fit what the team needed most to win. Moneyball™ allowed clubs in smaller markets to generate wins by using a formula of previously disregarded statistics to build a team comprised of both seasoned and young cost efficient talent, radically altering the competitive landscape of the game.

Where It
Came From

Where It
Came From


Legal Moneyball™’s origins are in the statistical revolution of the business of baseball, known as Moneyball™. For over 100 years, the traditional way to become a perennially winning baseball team was to buy the most expensive players available, regardless of whether their skills fit what the team needed most to win. Moneyball™ allowed clubs in smaller markets to generate wins by using a formula of previously disregarded statistics to build a team comprised of both seasoned and young cost efficient talent, radically altering the competitive landscape of the game.


Why Play Legal
Moneyball™


The challenges that small and midsize companies face in finding legal support are reminiscent of those faced by small market baseball teams. To feel like you’re getting top tier corporate counsel, you don’t need to buy the lawyer with the longest resume or the highest hourly rate. You need a team of lawyers that use meaningful data to get your business the wins that matter most, at a rate you can afford.

We play Legal Moneyball™ with  



  • Corporate Governance
  • Network Introductions
  • Board/Shareholder Strategy
  • Contract Drafting and Negotiation
  • Legal Spend Management
  • Human Resources
  • Compliance and Risk
  • Litigation Oversight
  • M&A Coordination
  • Insurance Coverage Optimization
  • Business Development
  • Government Interface
  • Media and PR Strategy
  • In-Service Trainings
  • National Speaking Engagements
It’s time to rethink corporate legal support.

Contact Us

Tel: 813.228.0306

100 S Ashley Dr.
Suite 375
Tampa, FL 33602

info@gencolegal.com